{"id":6710,"date":"2023-01-11T11:11:58","date_gmt":"2023-01-11T11:11:58","guid":{"rendered":"https:\/\/www.lotofsolutions.com\/?p=6710"},"modified":"2023-01-11T11:11:58","modified_gmt":"2023-01-11T11:11:58","slug":"14-tips-for-creating-valuable-backlinks","status":"publish","type":"post","link":"https:\/\/www.lotofsolutions.com\/es\/14-tips-for-creating-valuable-backlinks\/","title":{"rendered":"14 consejos para crear backlinks valiosos"},"content":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][qode_elements_holder number_of_columns=”one_column”][qode_elements_holder_item advanced_animations=”no”][vc_column_text]Backlinks are links on other websites linked to yours. The more valuable backlinks you acquire, the higher your authority becomes.<\/span><\/p>\n

The bigger your authority, the higher your ranking factor in the search results.<\/span><\/p>\n

The most important ranking factor is still backlinks<\/b><\/h2>\n

Before the arrival of Google, search engines worked very differently from how we know them now.<\/span><\/p>\n

At that time, keyword density was the only way to determine how high a webpage ranked. You can imagine how easy it was to abuse this.<\/span><\/p>\n

If you knew that specific keywords had a high search volume, you just added them to your website, and you would generate tons of visitors.<\/span><\/p>\n

For the visitors themselves, it was a different story. They would search, for example, for where to buy the best running shoes.<\/span><\/p>\n

Instead of finding a page full of running shoes in the first search results, they would end up on a website that offered land mowers.<\/span><\/p>\n

Because the site for land mowers knew there was a high search volume on the term \u2018running shoes,\u2019 they would stuff their website with this keyword.<\/span><\/p>\n

At that time, you still had to dial in to go on the internet and pay per minute. You can imagine that search engine users got frustrated from entering a website that did not offer what they were looking for.<\/span><\/p>\n

PageRank<\/b><\/h3>\n

In 1998, Larry Page and Sergey Brin wanted to figure out another way to determine which websites rank high in the search results.<\/span><\/p>\n

A method that was less likely to get abused and gave the search engine users a higher quality search experience. PageRank was born.<\/span><\/p>\n

PageRank provides a rough estimate of the importance or value of a web page.<\/span><\/p>\n

By calculating the number of incoming links and their quality, PageRank determines how important a webpage is. The more quality backlinks a webpage has, the higher the ranking.<\/span><\/p>\n

Even though Google doesn\u2019t use PageRank like it did in the old days or use its name. The algorithm behind PageRank is still significant.<\/span><\/p>\n

PageRank is not the only ranking factor.<\/b><\/h4>\n

After the introduction of PageRank, Google developed many more ranking factors.<\/span><\/p>\n

The system of showing pages only by how many incoming links they offered was sensitive to manipulation, and Google had to devise other ways to give the best search experience possible.<\/span><\/p>\n

With backlinks being one of the most important, at this time, there are over 200 factors involved in ranking a page.<\/span><\/p>\n

Backlinks on your website are such a big deal because they have a massive impact on your ranking. If you look at the top 50 results in Google for keywords with a lot of competition, you will only find websites with several high-quality backlinks.<\/span><\/p>\n

It is, therefore, as good as impossible to have a good ranking without backlinks, even if you have the most amazing content on your website.<\/span><\/p>\n

But how do you get backlinks that also have high quality? In this article, we will give you 14 tips on how to acquire backlinks naturally.<\/span><\/p>\n

Before we start with tip number one, we would like to make sure you know the following:<\/span><\/p>\n

Google punishes<\/b><\/h3>\n

The biggest battle Google is fighting is against websites that try to manipulate their ranking in the search results.<\/span><\/p>\n

You will be punished when Google finds out you are manipulating the search results.<\/span><\/p>\n

By punishing, it doesn\u2019t mean that when Google finds out you are manipulating the search results, you can expect a fine.<\/span><\/p>\n

It means that Google will obliterate your website from the search results or put you somewhere in the back.<\/span><\/p>\n

For example, on page 582. Since Google has a market share of over 95%, this will cost your website almost all visitors.<\/span><\/p>\n

Some websites that rely on their ranking and play tricks to \u2018improve\u2019 their ranking will sometimes lose their company.<\/span><\/p>\n

Buying your way in<\/b><\/h3>\n

Buying backlinks is a way to get a lot of backlinks to your website quickly. Google is, to say the least, not happy with these practices.<\/span><\/p>\n

Buying backlinks is, therefore, in violation of the Google Guidelines for webmasters.<\/span><\/p>\n

When websites buy backlinks, they buy their ‘importance’ instead of earning it.<\/span><\/p>\n

If the website had been really important, they would not have had to buy backlinks. Then they would have naturally obtained their backlinks.<\/span><\/p>\n

An example of natural authority<\/b><\/h4>\n

Wikipedia ranks high in Google for many keywords. This is because Wikipedia is a very important website with about 150 million backlinks.<\/span><\/p>\n

Wikipedia did not purchase these backlinks. People have placed a link to Wikipedia on their own initiative because it offers valuable information.<\/span><\/p>\n

Besides people linking to Wikipedia, the website has a very strong internal link profile.<\/span><\/p>\n

By linking every page several times to other pages, you increase the amount of time people spend on your website. This is another important ranking factor.<\/span><\/p>\n

The Google Penguin algorithm<\/b><\/h3>\n

Because Google can\u2019t see if you have bought backlinks, it developed an algorithm that detects purchased links. It is called Penguin. Penguin is only concerned about link quality.<\/span><\/p>\n

Sites that have purchased links or obtained low-quality links through places such as low-quality directories, alleged blogs, link badges, and infographics may find that their sites are no longer found on the search terms you want.<\/span><\/p>\n

Google will never share how the Penguin algorithm works precisely. Luckily for us, search gurus always test different ways to figure it out.<\/span><\/p>\n

We can\u2019t know for sure, but we think the algorithm looks for the following to determent if links are bought or not:<\/span><\/p>\n